Marketing & Media News South Africa

AFAA to promote Ad Stars annual creative festival in Korea

The Asian Federation of Advertising Associations (AFAA) has announced that its members will play a greater role in promoting the annual creative festival, Ad Stars, held in Busan, Korea.
Raymond So, AFAA chairman
Raymond So, AFAA chairman

This collaborative partnership is a new milestone that will acknowledge the potential of advertising, while delivering on one of the association’s primary objectives to bring a more meaningful contribution from advertising to both regional and national socio-economic development.

“We are excited to work with Ad Stars to provide a forum for our members around Asia to meet, discover new creative innovations and honour creative excellence in Busan,” says Raymond So, AFAA chairman.

“Although the purpose of Ad Stars is to encourage and celebrate creativity, it is also important for us to work together to support all creative agencies to stay relevant to today’s expectations.”

“The collaboration will help Ad Stars grow into a much sought-after competition that will showcase the best innovative work in Asia while promoting the agencies that produce the work.”

Ad Stars, one of the fastest growing advertising festivals

AFAA was founded in 1978 and has 14 member advertising associations from 14 countries in the Asia Pacific region.

“Ad Stars is proud to be partnering AFAA and hosting the AFAA Forum during this year’s festival in August,” adds Hwan Jin Choi, chairman of Ad Stars executive committee.

“The AFAA is an important industry association that aims to bring creative professionals in Asia together to build a stronger and more united advertising industry. We look forward to welcoming AFAA members to South Korea in August.”

Ad Stars was first held in 2008 with 3 105 entries from 29 countries. In 2016, it received 18,000 entries from 67 countries, making it one of the fastest growing advertising festivals in the world. The Ad Stars Awards are free to enter and creative professionals judge entries from around the world in a process that is honest and transparent.

Ad Stars 2017 will be held in Busan, Korea from 24-26 August 2017. Call for Entries are now open and will close on 15 May 2017. Visit the Ad Stars website for more information.

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