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    #OneShow2017: Final night's winners

    Winners of the final 7 categories of the 44th One Show Awards have been announced at Cipriani Wall Street, with SA responsible for a further 6 bronze, 1 silver and 1 gold pencil, which was also crowned ‘best of discipline' for radio, as well as 10 merit awards.
    #OneShow2017: Final night's winners

    The One Club for Creativity announced winners in the categories of cross-platform, film, intellectual property, interactive, mobile, radio, social influencer, social media and UX/UI as well as agency of the year, network of the year, holding company of the year, client of the year and best of show at the closing ceremony of its 2017 Creative Week.

    The SA winners are all listed below, and you can see the full list of winners from the night by clicking here.

    SA’s One Show 2017 winners, part 2

    CROSS-PLATFORM
    CATEGORYCOMPANYCLIENTENTRY TITLEAWARD
    Integrated Branding – OnlineKing James Group / Cape TownSanlamConspicuous Savers - Integrated Online - National Savings MonthMerit
    FILM
    Innovation in Film – OnlineOgilvy & Mather / Johannesburg + Gloo@Ogilvy / South AfricaKFCShakin' Shakin'Bronze
    Cinema AdvertisingY&R South Africa / Cape TownWestern Cape GovernmentFirst KissMerit
    Online Films & Video – Short Form – CampaignY&R South Africa / Cape Town + 7Films / Cape TownSurf Shack Surfing SchoolTrue StoriesMerit
    INTERACTIVE
    Online Advertising – Interactive VideoOgilvy & Mather / Johannesburg + Gloo@Ogilvy / South AfricaKFCShakin' Shakin'Merit
    RADIO
    Craft – Sound Design – SingleFCB / Johannesburg + Hey Papa Legend / JohannesburgNetfloristA War of Words - Anniversary ForgottenGold
    Broadcast – Any Length – CampaignHunt Lascaris / Johannesburg + Produce Sound / JohannesburgFlight CentreTravel before its not fun anymoreMerit
    Broadcast – Any Length – CampaignOgilvy & Mather / JohannesburgKFCThe Everyman MealBronze
    Broadcast – Any Length – CampaignOgilvy & Mather / JohannesburgVodacomYou Should Have CalledBronze
    Craft – Writing – SingleOgilvy & Mather / JohannesburgKFCThe Everyman Meal - Cherry Lip BalmMerit
    Craft – Writing – SingleOgilvy & Mather / JohannesburgKFCThe Everyman Meal - Claw ThingBronze
    Craft – Writing – SingleOgilvy & Mather / JohannesburgKFCThe Everyman Meal - Coloured WeightsMerit
    Craft – Writing – SingleOgilvy & Mather / JohannesburgVodacomYou Should Have Called - Double Blue TickBronze
    Craft – Writing – SingleOgilvy & Mather / JohannesburgVodacomYou Should Have Called - EmailMerit
    Broadcast – Any Length – CampaignOpenCo - The Open Collaboration / JohannesburgBMW South AfricaBMW Original PartsMerit
    Craft – Writing – SingleOpenCo - The Open Collaboration / Johannesburg + Howard Audio / JohannesburgBMW South AfricaBMW Original Parts 'CEO'Silver
    SOCIAL MEDIA
    Social Engagement – Community BuildingJoe Public United / JohannesburgNedbankMeet SandileMerit
    Branded Social Post – Real-Time ResponseVML South Africa / Cape TownPASSOPTwitter RefugeesBronze

    FCB Africa brought home SA’s only gold pencil from One Show 2017 for its Netflorist ‘A war of words – anniversary forgotten’ radio work. This was also crowned the special award winner for One Show’s ‘best of radio’ discipline and just a few weeks ago as the winner of a D&AD graphite pencil.

    Ogilvy & Mather Johannesburg was responsible for nine of SA’s overall accolades on the night, once again the country’s top performing agency group on this year’s international award circuit. The global Ogilvy & Mather group was also awarded network of the year.

    SA's overall One Show 2017 wins per agency

    CompanyGoldBronzeSilverMeritTotal
    FCB / Johannesburg + Hey Papa Legend / Johannesburg11
    FoxP2 / Cape Town11
    FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town11
    Geometry Global / Cape Town + Ogilvy & Mather / Cape Town11
    Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg22
    Hero Strategic Marketing / Cape Town11
    Hunt Lascaris / Johannesburg156
    Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg11
    Joe Public United / Johannesburg112
    King James Group / Cape Town22
    MullenLowe / Johannesburg22
    Net#work BBDO / Johannesburg33
    Ogilvy & Mather / Cape Town22
    Ogilvy & Mather / Johannesburg448
    Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa112
    OpenCo - The Open Collaboration / Johannesburg213
    OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg11
    VML South Africa / Cape Town11
    Y&R South Africa / Cape Town11
    Y&R South Africa / Cape Town + 7Films / Cape Town11

    This final result set puts us in 10th best country ranking, with 42 wins from 355 entries. The second awards night was hosted by Jessica Williams, former correspondent of The Daily Show.

    There were 243 pencils awarded to 23 countries in total on the night, broken down as 70 gold, 75 silver and 98 bronze – this from 21,844 entries across 73 countries overall.

    Best in discipline and special award winners

    Nine best of discipline winners were announced, as follows:

    Cross-platform: “The Refugee Nation” for Amnesty International by Ogilvy/New York.

    Film: “We’re the Superhumans” for Channel 4/Rio Paralympics by 4Creative/London + Blink/London.

    See One Show judge Matt Eastwood discuss the winning work below:

    Intellectual property: “Roam Delivery” for Volvo Cars by Ogilvy PR/London + OgilvyOne/London.

    Interactive: “Field Trip to Mars” for Lockheed Martin by McCann/New York.

    See One Show judge Andrew Keller discuss the winning work below:

    Mobile: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. See One Show judge Alan Kelly discuss the winning work below:

    See One Show judge Kitty Lun discuss the winning work below:

    Radio: “A War of Words – Anniversary Forgotten” for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.

    Social media: “Check Before It’s Removed” for Pink Ribbon Deutschland by DDB Group Germany/Berlin.

    See One Show judge Brent Choi discuss the winning work below:

    UX/UI: “Reword” for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne. See One Show judge Taras Wayner discuss the winning work below:

    The following special award winners were also announced:

    Agency of the year: McCann/New York
    Network of the year: Ogilvy & Mather
    Independent agency of the year: Droga5
    Client of the year: Lockheed Martin
    Holding company of the year: Omnicom
    The Penta Pencil, which recognises successful collaboration between an agency and brand team over the years, had two winners this year: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple.

    The total list of One Show winners can be found here with the complete rankings at oneclub.org.

    Follow the One Club’s latest updates on Twitter and watch for exclusive updates in our One Show special section!

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