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#CannesLions2017: Pharma and Health & Wellness Lions winners!

The 64th annual Cannes Lions Festival of Creativity kicked off on 17 June with the Cannes Pharma and Cannes Health & Wellness Lions award ceremonies, where Y&R SA did SA proud!
Cannes Lions' Healthcare agency of the year: Area23, New York.

Lions Health, now in its fourth year, celebrates creative excellence in health communications, creativity for personal well-being and an inspired approach to consumer healthcare. It comprises work that publically educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care. As a result, the award ceremonies were preceded by insightful talks from the likes of ‘Astronauts, surgeons, agencies and Aesop’.


Entries into the Health & Wellness Lions totalled 2,245 this year, with 65 Lions awarded. The Grand Prix went to 'Meet Graham' by Clemenger BBDO Melbourne, Australia, for Transport Accident Commission Victoria.
The Pharma Lions then, which celebrate creative communications from pharmaceutical clients and services, saw a total of 590 entries with 25 Lions awarded and no Grand Prix on the night.


Toasting good health awards


The Lions Health Grand Prix for Good, open to Gold Lion-winning entries ineligible for a Grand Prix in their section, was also awarded to 'Immunity Charm' by McCann Health, New Delhi/McCann Worldgroup India, Mumbai, for Ministry of Public Health, Islamic Republic of Afghanistan.

The Healthcare Agency of the Year was awarded to Area 23, New York; second to Medulla Communications, Mumbai; and third to McCann Health, New Delhi.

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The Healthcare Network of the Year went to McCann Health; second to FCB Health; and third to The CDM Group.

In addition, the pneumonia awareness campaign “Not available in your country” was announced as the winner of the 2017 Young Lions Health Award. Created by art directors Giulia Marchi and Giovanni Santoni at Sudler International Milan, WPP Health & Wellness, Italy, it was one of 64 entries. This year’s competition was held in partnership with Unicef and ‘la Caixa’ Banking Foundation. Participants were required to submit a creative, multi-channel campaign to be launched on World Pneumonia Day, 12 November.

View the full tables of winning work below:

Health and Wellness Lions winners


EntrantTitleClientProductAward
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGrand Prix
MULLENLOWE SINGAPOREBRIDEZILLAUNILEVER (CLEAR)CLEAR ANTI-DANDRUFF SHAMPOOGold Lion Campaign
MULLENLOWE SINGAPOREBULLISH BOSSUNILEVER (CLEAR)CLEAR ANTI-DANDRUFF SHAMPOOGold Lion Campaign
COLENSO BBDO, AucklandMILK SLAMSFONTERRAANCHORGold Lion
AMVBBDO, LondonBLOODSCALIBRESSE/BODYFORMGold Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGold Lion
Y&R SOUTH AFRICA, Cape TownCHASING THE DRAGONSURFSHACKSURFSHACK SURFING SCHOOL/OUTREACH PROGRAMMEGold Lion
FCB, TorontoDOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSGold Lion
MEMAC OGILVY & MATHER, DubaiPOTATOES ON MARSCIP - THE INTERNATIONAL POTATO CENTERPOTATOES ON MARSGold Lion
COSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoSICKKIDS VS - UNDENIABLESICKKIDS FOUNDATIONSICKKIDS FOUNDATIONGold Lion
THE MARTIN AGENCY, RichmondTHE WORLD'S BIGGEST ASSHOLEDONATE LIFEORGAN DONATIONGold Lion
GREY GERMANY, DüsseldorfOPEN YOUR EYES - MAITERRE DES FEMMESFGM Gold Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - ISATOUTERRE DES FEMMESFGM Gold Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - BINTATERRE DES FEMMESFGM Gold Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - FATOUTERRE DES FEMMESFGM Gold Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - FADHUMOTERRE DES FEMMESFGM Gold Lion Campaign
PUBLICIS, New YorkI'M MOVING TO CANADADOCTORS OF THE WORLDCHARITYGold Lion
COSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoSICKKIDS VSSICKKIDS FOUNDATIONSICKKIDS FOUNDATIONGold Lion
GREY NEW YORK / PROCTER & GAMBLE, BostonHANDLE WITH CAREPROCTER & GAMBLEGILLETTEGold Lion
McCANN NEW YORKTV DOCTORS OF AMERICACIGNAHEALTH INSURANCEGold Lion
AMVBBDO, LondonONE BREATHJ & JNICORETTESilver Lion
ENERGY BBDO, ChicagoASPIRIN "HEROSMITHS"BAYER CONSUMER HEALTHASPIRIN MEDICATIONSilver Lion
ENERGY BBDO, ChicagoASPIRIN "HEROSMITHS"BAYER CONSUMER HEALTHASPIRIN MEDICATIONSilver Lion
RED FUSE COMMUNICATIONS, Hong KongSTOP THE PAIN - MASKED GOTHIC GIRLSCOLGATE-PALMOLIVECOLGATE-PALMOLIVE - SENSITIVESilver Lion Campaign
RED FUSE COMMUNICATIONS, Hong KongSTOP THE PAIN - EVIL MANGA GIRLSCOLGATE-PALMOLIVECOLGATE-PALMOLIVE - SENSITIVESilver Lion Campaign
RED FUSE COMMUNICATIONS, Hong KongSTOP THE PAIN - VOODOO GIRLSCOLGATE PALMOLIVE SENSITIVECOLGATE PALMOLIVE SENSITIVESilver Lion Campaign
GREY NEW YORK / PROCTER & GAMBLE, BostonHANDLE WITH CAREPROCTER & GAMBLEGILLETTESilver Lion
McCANN WORLDGROUP, BangkokCAPTUREVERENA INTERNATIONAL CO., LTD.SURESilver Lion
CHE PROXIMITY, SydneyTHE HEARING TEST IN DISGUISECOCHLEARCOCHLEAR HEARING IMPLANTSilver Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIASilver Lion
BBDO NEW YORKEVANSANDY HOOK PROMISESANDY HOOK PROMISESilver Lion
FCB, TorontoDOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSSilver Lion
FCB, TorontoDOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSSilver Lion
AREA 23, New YorkTHE TRAFFICKING EXAMPOLARISTHE ANTI-TRAFFICKING EXAM & OTOSCOPESilver Lion
COSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoSICKKIDS VS - MOMSTRONGSICKKIDS FOUNDATIONSICKKIDS FOUNDATIONSilver Lion
TBWA\PARIS, ParisHALLOWEENBURNS & SMILESBURN VICTIMS ORGANIZATIONSilver Lion
COSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoSICKKIDS VSSICKKIDS FOUNDATIONSICKKIDS FOUNDATIONSilver Lion
THE MARTIN AGENCY, RichmondTHE WORLD'S BIGGEST ASSHOLEDONATE LIFEORGAN DONATIONSilver Lion
GREY NEW YORK / PROCTER & GAMBLE, BostonHANDLE WITH CAREPROCTER & GAMBLEGILLETTESilver Lion
FCB WARSAWSMART BELLAXA INSURANCESMARTBIKE INSURANCESilver Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIASilver Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIASilver Lion
PUBLICIS MEXICO, Mexico City IPAINLIOMONTANALGEN FORTEBronze Lion Campaign
PUBLICIS MEXICO, Mexico City HIGH SCHOOLLIOMONTANALGEN FORTEBronze Lion Campaign
WEBER SHANDWICK, New YorkTHE DEBATE HEADACHEGSK CONSUMER HEALTHCARE, EXCEDRINEXCEDRIN EXTRA STRENGTHBronze Lion
FCB, LisbonDISCLAIMERBEIERSDORF PORTUGALHARMONY CONDOMSBronze Lion
Y&R SOUTH AFRICA, Cape TownCOLLECTION OF POOPHEMISIMSGUI LING YUAN FANGHERBAL TEABronze Lion
J. WALTER THOMPSON, LondonGRAVITY LIGHTSHELLSHELLBronze Lion
LEO BURNETT SYDNEYPOCKET PATROLSAMSUNG AUSTRALIASAMSUNG POCKET PATROLBronze Lion
MARURI GREY, GuayaquilTALK TO MEPANASONICPANASONIC COMMA SPEAKERSBronze Lion
Y&R SOUTH AFRICA, Cape TownEVERYBODY KNOWSWESTERN CAPE GOVERNMENTROAD SAFETYBronze Lion
REVOLVER/WILL O'ROURKE, Sydney / CHE PROXIMITY, SydneyTHE HEARING TEST IN DISGUISECOCHLEAR COCHLEAR HEARING IMPLANTBronze Lion
FURLINED, Los Angeles / THE MARTIN AGENCY, RichmondTHE WORLD'S BIGGEST ASSHOLEDONATE LIFENON-PROFIT ORGAN DONATION PSABronze Lion
TAPROOT DENTSU, MumbaiADIDAS ODDSADIDASADIDAS SHOEBronze Lion
FCB INFERNO, LondonTHIS GIRL CAN - PHENOMENAL WOMENSPORT ENGLANDSPORT ENGLANDBronze Lion
AMVBBDO, LondonBLOODSCALIBRESSE/BODYFORMBronze Lion
IMPACT BBDO, DubaiDOGSYDLEXIADYSLEXIA CORRECTING FACILITYBronze Lion Campaign
IMPACT BBDO, DubaiFOXSYDLEXIADYSLEXIA CORRECTING FACILITYBronze Lion Campaign
IMPACT BBDO, DubaiDINOSAURSYDLEXIADYSLEXIA CORRECTING FACILITYBronze Lion Campaign
IMPACT BBDO, DubaiRABBITSYDLEXIADYSLEXIA CORRECTING FACILITYBronze Lion Campaign
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIABronze Lion
HAKUHODO INC., TokyoMISHEARD FONTPANASONICHEARING AIDBronze Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMBronze Lion
McCANN MELBOURNEYMCA PLAYNASIUMYMCAPLAYNASIUMBronze Lion
THE CLASSIC PARTNERSHIP ADVERTISING, DubaiFOOTNOTE FOR THE BREASTMEDCARE WOMEN & CHILDREN HOSPITALHEALTHCAREBronze Lion
LITTLE GEORGE (KETCHUM), São PauloAMAZON WARRIORS SAFE COLLECTIONANANSEBOOK COLLECTIONBronze Lion
VML, Kansas CityWELCOME TO MY NEIGHBORHOODYOUTH AMBASSADORSNON-PROFIT ORGANIZATIONBronze Lion
GREY GERMANY, DüsseldorfOPEN YOUR EYES - ISATOUTERRE DES FEMMESFGM Bronze Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - BINTATERRE DES FEMMESFGM Bronze Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - MAITERRE DES FEMMESFGM Bronze Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - FATOUTERRE DES FEMMESFGM Bronze Lion Campaign
GREY GERMANY, DüsseldorfOPEN YOUR EYES - FADHUMOTERRE DES FEMMESFGM Bronze Lion Campaign
DENTSU INC., TokyoSECOND LIFE TOYSGREEN RIBBON PROJECT COMMITTEEORGAN TRANSPLANTBronze Lion
RAYA, SantiagoLAST CALLCORPORACIÓN DEL TRANSPLANTEINSTITUCIONALBronze Lion
McCANN TOKYOSTILL LIFETHE END ALS ASSOCIATIONEND ALSBronze Lion
LES GAULOIS, ParisPORCELAIN BONESAMGENAWARENESS MESSAGEBronze Lion
OGILVY & MATHER MUMBAISAVLON HEALTHY HANDS CHALK STICKSITC SAVLONSAVLON HEALTHY HANDS CHALK STICKSBronze Lion
LG2 TORONTOGIVE-A-CARERETHINK BREAST CANCERRETHINK BREAST CANCERBronze Lion
ALMAPBBDO, São PauloIRIS & THULAMARS PETWHISKASBronze Lion
OGILVY & MATHER AFRICA, NairobiMOST ELIGIBLE BACHELOROL PEJETA CONSERVANCYWILDLIFE CONSERVATIONBronze Lion


Pharma Lions winners


EntrantTitleClientProductAward
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMGold Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMGold Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMGold Lion
AREA 23, New YorkTHE TRAFFICKING EXAMPOLARISTHE ANTI-TRAFFICKING EXAM & OTOSCOPEGold Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMGold Lion
OGILVY BRASIL, São PauloVR VACCINEHERMES PARDINIDIAGNOSIS LABGold Lion
MEDULLA COMMUNICATIONS, MumbaiLAST LAUGHINDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)PALLIATIVE CARESilver Lion
MEDULLA COMMUNICATIONS, MumbaiLAST LAUGHINDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)PALLIATIVE CARESilver Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMSilver Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMSilver Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMSilver Lion
F5, ShanghaiKNOW YOU AGAINBAIDUAI GLASSESSilver Lion
J. WALTER THOMPSON, New YorkTHE FINNORTHWELL HEALTHTBDSilver Lion
OGILVY BRASIL, São PauloVR VACCINEHERMES PARDINIDIAGNOSIS LABSilver Lion
McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, MumbaiIMMUNITY CHARMMINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTANIMMUNITY CHARMSilver Lion
McCANN HEALTH, New YorkSPLIT SECONDBOEHRINGER INGELHEIMPRADAXABronze Lion
AREA 23, New YorkALIENMOLLIE BIGGANE MELANOMA FOUNDATIONMELANOMA AWARENESSBronze Lion
AREA 23, New YorkMAP #1MIRACLE FLIGHTSINSTITUTIONALBronze Lion Campaign
AREA 23, New YorkMAP #2MIRACLE FLIGHTSINSTITUTIONALBronze Lion Campaign
MATTER UNLIMITED, New York"PUSH"MERCKMERCK FOR MOTHERSBronze Lion
CDM LONDONTHE RECORD PLAYER WITH TYPE 2 DIABETESASCENSIA DIABETES CAREBLOOD GUCOSE MONITORBronze Lion Campaign
CDM LONDONTHE VHS TAPE WITH TYPE 1 DIABETESASCENSIA DIABETES CAREBLOOD GUCOSE MONITORBronze Lion Campaign
CDM LONDONTHE INSTANT CAMERA WITH TYPE 2 DIABETESASCENSIA DIABETES CAREBLOOD GUCOSE MONITORBronze Lion Campaign
LANGLAND, WindsorAVIATIONROCHECLINICAL TRIALBronze Lion
FLOCK, Mexico CityTALKING HANDS THERAPYMEXICAN FOUNDATION FOR RHEUMATIC PATIENTSARTHRITIS THERAPYBronze Lion
LEO BURNETT MÉXICO, Mexico CityPHANTOM LIMB THERAPYSAMSUNGSAMSUNG GEAR VRBronze Lion
PROLAM Y&R, SantiagoSIGN THERAPYME MUEVO FOUNDATION, SORDOS CHILENOS FOUNDATIONSIGN THERAPYBronze Lion
Y&R ITALIA, MilanCHAT YOURSELFITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF CHAT YOURSELFBronze Lion



The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

Visit the official Cannes Lions website and our Cannes Lions special section for more information.

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