Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online
Nicola Graves 24 Jun 2016
As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.
34° 6 Nov 2013
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.