Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this
Louise Marsland 31 Aug 2017
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
Audio Branding comes to Africa Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
In partnership with OMD, Tony Koenderman's AdReview is designed to provide expert and accurate media information covering South Africa and the SADC. The review covers Angola, Botswana, DRC, Lesotho, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa. As part of the communication campaign Ster-Kinekor has flighted a 3x6m Citilite and 6x6m Wall Sign with Continental Outdoor in Maseru.
JCDecaux 13 Apr 2010
The recent strategic placement of 1000 lamp pole units throughout Luanda's CDB by Clear Channel Outdoor Angola gives advertisers access to the city's main arterials in Luanda. “Lamp pole advertising is fast becoming the best short term tactical media option in my market,” says Alex da Cruz, GM, Clear Channel Angola.