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In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done

By Sthembile Shabangu 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category

By Leigh Andrews 20 Jun 2017

World Wide Creative expands into Africa

Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia

11 Apr 2017

New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Namibia to improve ease of doing business

Namibia is actively improving its business environment, including easing multiple-entry visa requirements for South African business, to encourage more cross-border trade and investment

14 Oct 2016

New Avis country manager for Mozambique

Avis Southern Africa has announced its appointment of Luis de Sousa as country manager for Mozambique

11 Oct 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management

23 Sep 2016

Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries

By Johan Hanekom 1 Aug 2016

Cigarettes and smuggling claims: turning around negative perceptions

Faced with smuggling claims around a client brand, Dharmesh Nagar and his Media Revolution team had to act to protect their client's brand

By Dharmesh Nagar 29 Jul 2016

Savanna Tobacco acquires Remington Gold

Savanna Tobacco has gone shopping and purchased Remington Gold to add to its brand portfolio

28 Jul 2016

Successful brand experience innovation, tips and examples

For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says

14 Jul 2016

Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index

Issued by Ornico 11 Jul 2016

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