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#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting

By Leigh Andrews 11 Oct 2017

The compelling power of good storytelling in advertising

Bizcommunity.Africa columnist, Garikai Nhongo, on how to best use storytelling in advertising

By Garikai Nhongo 11 Oct 2017

BSSP's John Butler on why the “anti-conference approach” works

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - John Butler is next on the list

By Leigh Andrews 10 Oct 2017

Susan Credle: “Process - not the death of creative brilliance”

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - Susan Credle is first on the list

By Leigh Andrews 9 Oct 2017

Official 2017 Loeries rankings revealed!

The Loeries has released its annual official rankings which provide a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East

6 Oct 2017

Grey champions business in Africa

This year has been one of taking on unchartered African territory with the expanding Grey Africa Network set to acquire even more of a stake in the continent

Issued by Grey 2 Oct 2017

Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent

By Danette Breitenbach 28 Sep 2017

#InnovationMonth: How to really save money on production costs

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it

By Leigh Andrews 22 Sep 2017

The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept

By Peter Barnard 15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!

By Babalwa Nyembezi 13 Sep 2017

In defence of the advertising generalist

Bizcommunity Africa columnist, Garikai Nhongo, on how to become an advertising generalist

By Garikai Nhongo 12 Sep 2017

#Loeries2017: Stoked about camelpower

Fitting for #InnovationMonth, I chatted to Charbel Aouad, executive producer and cofounder at Dubai's Stoked, the production company behind an integrated campaign Loeries Gold and this year's integrated Grand Prix for turning horsepower into camelpower

By Leigh Andrews 8 Sep 2017

#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017

By Juanita Pienaar 6 Sep 2017

Five fast stats about social media

Video killed the radio star, it was alleged in 1981 by pop group The Buggles in the song of the same name. But has social media caused the death of newspapers, magazines, and television?

By Iza Grek 6 Sep 2017

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