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#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction

By Jessica Tennant 3 days ago

#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said

By Jessica Tennant 18 Aug 2017

99c appoints managing director for Lusaka

Natasha Omokhodion-Banda, 99c's newly appointed MD of the Lusaka office, will be responsible for heading up the agency's operations, and ultimately, growing the agency into broader Africa

Issued by Ninety9cents 15 Aug 2017

Calls to professionalise advertising industry in Rwanda

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies

By Garikai Nhongo 28 Jul 2017

Here are the women - FCB's female dynamos tell it like it is

There's no denying the creative industry needs a diversity shake-up across all aspects: gender, race, culture and age. Here, five of FCB's leaders from across the globe share their views on the fact that a truly diverse agency is what will be a truly clever agency - if not today, then tomorrow

By Leigh Andrews 1 Jun 2017

East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies

17 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb

Issued by Kantar Millward Brown 16 May 2017

Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria.

6 Apr 2017

DDB Mozambique wins at Lusophone awards

DDB Mozambique wins big at the 4th Lusophone Annual Festival of creativity held in Lisbon, Portugal

3 Apr 2017

Diversity dialogue with FCB Global CEO Carter Murray

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference

By Leigh Andrews 30 Mar 2017

Digital agency People Input joins Dentsu Aegis Network

Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…

8 Mar 2017

TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Education campaign by Lesotho land administration

A brochure campaign for the Lesotho Land Administration Authority…

16 Feb 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya

By David Karega 9 Dec 2016

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