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East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies

17 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb

Issued by Kantar Millward Brown 16 May 2017

Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria.

6 Apr 2017

DDB Mozambique wins at Lusophone awards

DDB Mozambique wins big at the 4th Lusophone Annual Festival of creativity held in Lisbon, Portugal

3 Apr 2017

Diversity dialogue with FCB Global CEO Carter Murray

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference

By Leigh Andrews 30 Mar 2017

Digital agency People Input joins Dentsu Aegis Network

Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…

8 Mar 2017

TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Education campaign by Lesotho land administration

A brochure campaign for the Lesotho Land Administration Authority…

16 Feb 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya

By David Karega 9 Dec 2016

TB social mobilisation campaign in southern Africa

A social mobilisation campaign to reach over 50 000 high-risk mineworkers and ex-mineworkers who may have contracted TB, has been launched in Southern Africa

15 Nov 2016

Loeries helps to relaunch Kenyan creative awards

Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years

4 Nov 2016

TBWA\ Africa kicks its focus on disruption up a notch

Only businesses with strong fundamentals, a consistent approach and gutsy resilience have been able to weather the particularly tough business environment in sub-Saharan Africa over the past 12 months"

27 Oct 2016

Betway bets on 34° in Kenya

In a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to differentiate itself as a brand that the Kenyan market could resonate with

Issued by 34° 19 Oct 2016

Ads that travel well begin with an insight

The opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI

By Daren Poole, Issued by Kantar Millward Brown 19 Oct 2016

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