There's no denying the creative industry needs a diversity shake-up across all aspects: gender, race, culture and age. Here, five of FCB's leaders from across the globe share their views on the fact that a truly diverse agency is what will be a truly clever agency - if not today, then tomorrow
Leigh Andrews 1 Jun 2017
Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb
Kantar Millward Brown 16 May 2017
Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria.
DDB Mozambique wins big at the 4th Lusophone Annual Festival of creativity held in Lisbon, Portugal
FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference
Leigh Andrews 30 Mar 2017
Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…
Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…
A brochure campaign for the Lesotho Land Administration Authority…
A social mobilisation campaign to reach over 50 000 high-risk mineworkers and ex-mineworkers who may have contracted TB, has been launched in Southern Africa
Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years
Only businesses with strong fundamentals, a consistent approach and gutsy resilience have been able to weather the particularly tough business environment in sub-Saharan Africa over the past 12 months"