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Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya

By David Karega 9 Dec 2016

The love affair between young Nigerians and disruptive mobile technology

Young Nigerians are mobile-first people - technology is inspiring young entrepreneurs to create businesses that could not have existed in the past

By Magnus Nmonwu 30 Aug 2016

African leaders commit to empowering youth, women to transform Africa

African, Japanese and other leaders at the Sixth Tokyo International Conference on African Development (TICAD VI), in Nairobi, will empower youth and women to transform Africa

30 Aug 2016

Four things you can learn from Afrillennial smartphone preferences

There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry

24 Jun 2016

Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market

21 Jun 2016

Digital literacy skills for Africa's youth

SAP to train more than 150,000 youth in 30 African countries in digital skills, including coding

17 May 2016

The six Africa youth trends you can't ignore

Six trends that reflect the new attitudes and changing priorities of African youth in 2016

11 May 2016

@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life

By Charles Foster and Ilse Dinner, Issued by Kantar Millward Brown 8 May 2015

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets

By Danette Breitenbach 12 Feb 2015

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

'Go For It' youth campaign launched

This week saw the launch of Airtel Networks Zambia's youth targeted initiative, 'Go for It'. The campaign aims to enriching the lives of Zambia's youth and to empower them with the relevant tools and initiatives for deepening data usage and knowledge.

22 Nov 2013

RFPA Awards recognises importance of youth reporters

Yesterday, 19 November 2013, the Radio for Peacebuilding Africa (RFPA) Awards, which recognises quality radio programmes that contribute to building peace and tolerance in the continent, will host its annual ceremony in Kigali, Rwanda.

19 Nov 2013

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