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Publishers share greatest threats, fears for 2018 media industry

‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world

1 day ago

#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017

By Juanita Pienaar 6 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017

By Juanita Pienaar 30 Aug 2017

#Pamro2017: Rethinking TV audience measurement in Africa

Jennie Beck, CCO or chief client officer at Kantar Media Mena, spoke at this week's Pamro Conference on the challenges of TV audience measurement or TAMs in Africa and how the rapidly developing African TV infrastructure may turn this on its head, creating new measurement opportunities.

By Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth?

By Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration

By Louise Marsland 28 Aug 2017

How will Africa cope with its rising population challenges?

BBC News broadcasts a week of special programming on Africa's rising population

16 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report

14 Aug 2017

Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries

2 Aug 2017

Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered

By Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 Jul 2017

African data is not “user-friendly”

The role of open data in Africa was discussed at a recent open data conference in Nigeria

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class

Issued by Ipsos 22 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position

Issued by Nielsen 18 May 2017

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