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On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!

By Babalwa Nyembezi 13 Sep 2017

Social media recorded drop in Kenyatta support

A social media monitoring firm has recorded that President Uhuru Kenyatta's support has dropped in Kenya after attacks on the judiciary

8 Sep 2017

Five fast stats about social media

Video killed the radio star, it was alleged in 1981 by pop group The Buggles in the song of the same name. But has social media caused the death of newspapers, magazines, and television?

By Iza Grek 6 Sep 2017

Capitalising on Twitter trends to amplify your brand

More and more we're seeing brands hop onto the ‘trending topics band-wagon' on social media. The trick is to be both on-trend, and also link it back to your brand

By Amahle Madlala 5 Sep 2017

#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said

By Jessica Tennant 18 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Mali YouTube activist hurt in assassination bid

A Malian activist whose fierce criticism of politicians and religious figures on YouTube has made him a cult figure, survived an assassination attempt on Tuesday, his family told AFP

28 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 Jul 2017

Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen

By Suzanne van Aswegen 24 Jul 2017

Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach

6 Jul 2017

Mortimer Harvey wins Western Union social media account

Western Union, trusted by over 200 countries to send and receive money worldwide, has entrusted Mortimer Harvey with unifying the African segment of their global audience through one social media platform

Issued by Mortimer Harvey 30 Jun 2017

Self-taught, spurred on by love: Senegal's star food blogger

This Senegal-based blogger has built up an adoring online audience of thousands by whipping up mouth-watering meals from all corners of the globe

28 Jun 2017

TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

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