The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa
16-24 March 2014 saw the third edition of the Luxor African Film Festival take place in Luxor, Egypt. Congratulations to all the winners!
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
The 11th edition of the shnit International shortfilmfestival will be held 2-6 October 2013, in Cape Town, as well as Switzerland, Germany, Austria, Buenos Aires, the US, Nigeria, Egypt, Costa Rica and Singapore. International submissions are open for films of all genres, with a total length up to 40 minutes.
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
The African Film Development Foundation, established in May 2012 in response to the need to promote ventures by Africans in the film industry and support stakeholders and organisations that make the films, seeks country representatives.
The Afrinolly Shortfilm Competition, launched late last week, offers budding filmmakers and documentary/animation content creators the opportunity to win prizes in a competition valued at US$100 000.
CAIRO, EGYPT: A satellite channel run and hosted by fully-veiled presenters aims to break down the barriers for women in niqab who until the revolution that brought Islamists to power were shunned by Egypt's lucrative television industry.
CNN International today announced that Libya Awalan TV, which translates as "Libya First", is to join its global network of affiliates. The partnership is reportedly the first with a private network in Libya and adds to CNN's global presence, as well as its strength in North Africa.
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
Over the last while there's been a something of rallying cry for Africans to tell their own stories. But all too often proponents are more in love with discussing the idea than figuring out practical ways to make it happen. 18 Days in Egypt, a start-up that focuses on documenting the revolution, is turning the concept into a reality - and, moreover, using an innovative, collaborative digital platform to do so.
Theresa Mallinson 15 Feb 2012