Egyptian startup Mosawer has launched what it claims to be the MENA region's first comprehensive platform allowing photographers and videographers to manage their workflow and gain exposure
Tom Jackson 11 Aug 2017
New 201 room Marriott hotel boasts imposing design, prime Mediterranean sea location and commanding views of scenic coastal city…
FAO launches the regional competition of "Aquaponics design" in collaboration with Arab Women Investors Union
A new flower show has launched in Cape Town, South Africa, for 27-30 October 2016
IDC's Mark Walker Discusses Building Sustainable Smart Cities
Mombasa hosts stakeholders for launch of the regional leather design studio which has garnered global backing
A logo is often the first step towards developing your company's visual identity so you need to get it right This is how you can do that
Arterial Network has launched its redesigned website, actualising its mission in becoming a leading source of information and exchange for the African creative sector and its diaspora
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013