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Vuma grows reputation management business in Africa

Expanding into Africa, Vuma Reputation Management has signed memorandums of understanding (MOU) with four African communications agencies

15 Aug 2017

What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

Why we chose 9Mobile as our new name - CEO

Nigeria's telecommunications company, formerly known as Etisalat Nigeria, has launched its new brand identity - 9mobile, with the unveiling of a new name and logo

11 Aug 2017

How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote

10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences

Issued by Kantar TNS 8 Aug 2017

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

#RYExecEd: Why your brand's missing out if it's not taking social seriously

Mike Stopforth of Cerebra, often dubbed 'the godfather of social media in SA,' began the Red & Yellow School's Executive Education workshop on social media by explaining what's happened in the realm in the last ten years to help us understand what might happen in the next ten

By Leigh Andrews 2 Aug 2017

Marriott's new super sales and marketing leadership team for Middle East and Africa

On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team

31 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 Jul 2017

Madiba 'brand' a winner

From colouring books to signed autobiographies, there is no denying that the Nelson Mandela name is a money spinner

By Petru Saal 25 Jul 2017

Cartel conduct under investigation in Kenya

Leniency for cartel conduct in Kenya has unique elements, according to pan-African law firm Bowman's

24 Jul 2017

Etisalat Nigeria has changed to 9mobile

Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria' has changed its name to 9mobile

19 Jul 2017

What not to miss at PMA Fresh Connections Southern Africa 2017

The seventh annual Fresh Connections: Southern Africa Conference and Trade Show, hosted by PMA, is set to take place at the CTICC in August and includes an expanded trade show with

30 Jun 2017

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International

Loeries2017: Building the new creative economy at the speed of thought (masterclass)

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 2 days ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

3 days ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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