Transportation network company Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria
Jaco Maritz 21 Apr 2017
In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success
Parusha Partab 20 Apr 2017
Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia
It may not be immediately apparent about why, and indeed whether, leadership matters in brand building. After all, at first glance, it may seem that a successful brand can be built through the technical application of principles of brand building and management
Manusha Pillai 11 Apr 2017
Hitchcock Michalski won the opportunity, in a three-way pitch, to develop a brand-new identity, visual language, collateral and full environmental experience for a new Nigerian bank
Brands in every industry are investing more heavily in social media marketing in 2017. Unfortunately, most businesses aren't tracking their ROI. According to a survey of 1,000 companies, 41% of brands have no idea what impact social media has on their brand's finances
Ryan Kh 3 Apr 2017
Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have imagined today's social media crazed world and the multiple platforms that exist to enable anyone, anywhere, to become a celebrity
Kelly Thompson 31 Mar 2017
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Izzy Pugh 29 Mar 2017
After a long wait and a court case, the African Union has launched the .africa domain for the continent…
For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy
Tim Leibbrandt 14 Mar 2017
The most admired brand in Africa is Samsung and the most valuable brand in Africa is Google…
FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.
The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories!
London International Awards (LIA) has announced a new competition to validate the importance of the Social Influencer. Phil Ranta, chief operating officer at Studio71, will chair the inaugural jury for Social Influencers.