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.africa joins the internet

After a long wait and a court case, the African Union has launched the .africa domain for the continent…

17 Mar 2017

The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on

By James Maposa 15 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy

By Tim Leibbrandt 14 Mar 2017

Africa's top brands from Brand Africa 100

The most admired brand in Africa is Samsung and the most valuable brand in Africa is Google…

9 Mar 2017

eBook: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value

Issued by Interact RDT 8 Mar 2017

Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would

By Brian Berkman 7 Mar 2017

Consumer sentiment is paramount to your business

Jill Hamilton, managing director, Weber Shandwick Africa shares recent insights on South African consumers according to the The Company behind the Brand II: In Goodness We Trust global report

By Pasqua Heard 7 Mar 2017

Alexander Forbes eyes Africa

Alexander Forbes was "actively looking" for acquisitions in a number of countries including Ghana, Nigeria and Morocco, to expand its emerging markets business

6 Mar 2017

Marriott International to increase presence in Africa

Global hotel companies are aggressively expanding on the continent of Africa…

3 Mar 2017

New brand force in Africa hospitality and marketing

Main rivals Savanna Sunrise and HotelOga have signed an agreement to merge, creating an African giant in hospitality marketing technology…

21 Feb 2017

New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 17 Feb 2017

Dangote launches 25,000 hectare rice scheme in Sokoto

By end of 2017, Dangote Rice will have 25,000 ha under rice cultivation across three sites in Northern Nigeria…

15 Feb 2017

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