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Leverage digital to accelerate growth of brand equity and value

Brand is the most powerful intangible asset. Understanding a brand's worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it

By Doreen Wang, Issued by Kantar Millward Brown 10 hours ago

The moment that... technology and snacking collided

The snack food industry is well versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs

Issued by Kantar TNS 12 hours ago

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done

By Sthembile Shabangu 22 Jun 2017

Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival

By Jessica Tennant 21 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category

By Leigh Andrews 20 Jun 2017

What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')

By Bogosi Motshegwa 14 Jun 2017

Brand building in Africa through field sales

The most successful entrants into Africa have been careful and selective about the markets they enter, and chose the right regions and cities for their business model and/or product/service

By Chris Ogden 13 Jun 2017

#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office

By Jessica Tennant 12 Jun 2017

The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town

By Robin Fredericks 6 Jun 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown

Issued by Kantar Millward Brown 6 Jun 2017

Coke Studio Africa 2017 launches for African artists

Coke Studio Africa 2017 launches from the merger of Coca-Cola's flagship music show, the Coke Studio Africa with Coke Studio South Africa

6 Jun 2017

Admap Prize 2017 winners announced

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social”

Issued by Kantar TNS 5 Jun 2017

Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 25 May 2017

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International

Research reveals key drivers of sharing economy

A whitepaper, based on an investigation undertaken by Mastercard and The Future Agenda, reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it.

8 hours ago

Information overload fuels 'fake news': study

PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.

1 day ago

Facebook to produce own TV series, games

NEW YORK - Facebook is starting production on high-quality television series and gaming shows to be broadcast on its platform, one of the social media giant's executives said on Monday.

1 day ago

Facebook launches plan to combat online extremism

LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.

2 days ago

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

23 Jun 2017

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