Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa
Dentsu Aegis Network 7 Jul 2017
In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category
Leigh Andrews 20 Jun 2017
South Africa tends to fall into the same style of activations - especially when looking at emerging markets
Cas Dreijer 18 May 2017
Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours
Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes
JP Kloppers 5 Dec 2016
National Geographic's climate change documentary Before the Flood has reached more than 60 million people worldwide and surpassed a record-setting one billion minutes viewed across linear, digital, streaming and social platforms
Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster
Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream
Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online
Nicola Graves 24 Jun 2016
Jovago.com, has launched an innovative campaign tagged #MyNigeria. The campaign commenced on 18 February 2016 and gives social media users the opportunity to have their pictures of Nigeria promoted worldwide
Tune in to the Biz Takeouts Marketing & Media radio show on 12 November 2015, from 9-10am, as show host Warren Harding chats to Carl Wazen from Yoco
The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.
So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.
Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.
Stuart Pallister 2 days ago
The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.
Juanita Pienaar 3 days ago
Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.
Jessica Tennant 17 Aug 2017