How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach
Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign
Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research
Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)
Alliance Media 24 May 2017
Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges
The importance of using data and being transparent in the outdoor media planning and buying process
Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards
Alliance Media 7 Feb 2017
Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips
Printing revenues in the MENA region are forecast to grow by 7.2% per annum, reaching US$26 billion by 2018
Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe
Lesotho celebrated its 50th year of independence on 4 October and Alliance Media, who has business investments in the country, is helping Lesotho celebrate
Alliance Media 27 Oct 2016
The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.
So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.
Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.
Stuart Pallister 2 days ago
The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.
Juanita Pienaar 3 days ago
Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.
Jessica Tennant 17 Aug 2017