Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'
Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm
Facebook chief product officer wraps up West African visit with region's creatives, developers and entrepreneurs…
Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…
YouTube announced yesterday that its live TV service, set to take on cable, was officially a-go
Julia Breakey 1 Mar 2017
Facebook's chief product officer travels to Nigeria to meet local entrepreneurs and creatives…
Facebook founder Mark Zuckerberg has offered a vision for the social network as a force in building a "global community”…
Nigerian contemporary lifestyle retail group, The Style Group is offering fashion, accessories and design services via modern social media commerce. In the booming social media and e-commerce market of Nigeria, its model is a hit and is reaching thousands of Nigerians eager to shop online.
Copenhagen, Denmark – Snaplytics, the SaaS company offering Snapchat marketing insights, has released a comprehensive survey of Snapchat data to better understand how brands are using the site to communicate with their followers
A dwindling database has more to do with people changing jobs (and with it email addresses), or neglecting their personal email accounts, and on rare occasions, opting out of a mailing list. But, according to Vera Romano, marketing manager at Everlytic, there are ways of not only enhancing your database, but ensuring longevity of interest, and continued subscription
Vera Romano 14 Feb 2017
BBC StoryWorks has revealed a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. The right mix of emotions drive social media referrals
SAN FRANCISCO - Pinterest on Wednesday infused more machine smarts into its online bulletin boards, pushing harder into e-commerce by enabling people to use smartphones to identify products they might wish to pursue