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Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa

Issued by Dentsu Aegis Network 5 hours ago

In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven

By John Little 12 hours ago

Call to reinvent a new African 'business model'

Fifth Africa CEO Forum Opens in Geneva with the theme of interrogating and rethinking the African ‘business model' in order to overhaul it

18 hours ago

Using strategic innovation is vital to capturing your market's attention

Now that we have settled into the new year, it's an appropriate time to look to the future. As such, businesses would do well to consider innovation in their marketing plans

Issued by Pixel Ink 16 Mar 2017

Is industrial IT the next wave for Africa?

Kenya, East Africa's industrial nerve centre is on the cusp of real growth and innovation. East Africa was again the continent's fastest growing region and is expected to continue its high growth path in 2016/2017

By Stephen du Preez 16 Mar 2017

Setting growth projections from your marketing plan

Setting realistic growth projections is one of the most important and challenging aspects of running a business. One of the issues is that future growth rates will be profoundly impacted by your marketing plan. Unfortunately, too many businesses fail to make realistic projections

By Ryan Kh 16 Mar 2017

Is your brand ready for the 30-hour media day?

The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices

By Werner Lindemann 14 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy

By Tim Leibbrandt 14 Mar 2017

Re-inventing Africa's business model

The Africa CEO Forum 2017, 5th edition, will focus on the new economic cycle on the continent…

13 Mar 2017

Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet"

By Julia Rhodes 10 Mar 2017

The crowdfunding potential of Africa

Africa has caught the attention of those in the ever-evolving crowdfunding sector, according to a recent report…

10 Mar 2017

eBook: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value

Issued by Interact RDT 8 Mar 2017

Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would

By Brian Berkman 7 Mar 2017

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