One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 23 Jun 2017
A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers
Danette Breitenbach 23 Jun 2017
The 2017 Economic Report on Africa calls for harnessing urban growth
Franck Kuwonu 23 Jun 2017
Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival
Jessica Tennant 21 Jun 2017
How consumer data can improve investment decisions in Africa, reports Kasi Insight
Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category
Leigh Andrews 20 Jun 2017
Strategy should not be a guessing game - especially in uncertain economic times - but there are also many opportunities on the continent for innovation and growth
Henley Business School Africa has partnered with the 7th All Africa Business Leaders Awards to assist in the judging and assessment of all Southern Africa nominees for 2017
Lack of education and mismatched skills remain major obstacles to Africa's development agenda
In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing
mike broom 16 Jun 2017
What if you helped them?
Douglas Kruger 15 Jun 2017
Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications
Tom Fels 15 Jun 2017
Global economic gravity rapidly pulling towards Africa, according to Abdoulaye Mar Dieye
The G20 Africa Summit in Berlin this week explores new investment opportunities in Africa and new incentives for more private sector investments, sustainable investments in public infrastructure and economic participation
A whitepaper, based on an investigation undertaken by Mastercard and The Future Agenda, reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it.
PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.
NEW YORK - Facebook is starting production on high-quality television series and gaming shows to be broadcast on its platform, one of the social media giant's executives said on Monday.
LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.
The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.