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A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 23 Jun 2017

Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers

By Danette Breitenbach 23 Jun 2017

Urban growth a boon for Africa's industrialisation

The 2017 Economic Report on Africa calls for harnessing urban growth

By Franck Kuwonu 23 Jun 2017

Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival

By Jessica Tennant 21 Jun 2017

Consumer data assists with investment in Africa

How consumer data can improve investment decisions in Africa, reports Kasi Insight

21 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category

By Leigh Andrews 20 Jun 2017

Smart leaders use strategy to seek out opportunities

Strategy should not be a guessing game - especially in uncertain economic times - but there are also many opportunities on the continent for innovation and growth

20 Jun 2017

All Africa Business Leaders Awards partners with Henley

Henley Business School Africa has partnered with the 7th All Africa Business Leaders Awards to assist in the judging and assessment of all Southern Africa nominees for 2017

20 Jun 2017

Prioritising youth development across the continent

Lack of education and mismatched skills remain major obstacles to Africa's development agenda

19 Jun 2017

Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing

By mike broom 16 Jun 2017

The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications

By Tom Fels 15 Jun 2017

How to support ‘economic patriotism' to grow Africa's economies

Global economic gravity rapidly pulling towards Africa, according to Abdoulaye Mar Dieye

15 Jun 2017

Africa focus at G20 Africa Summit in Berlin

The G20 Africa Summit in Berlin this week explores new investment opportunities in Africa and new incentives for more private sector investments, sustainable investments in public infrastructure and economic participation

14 Jun 2017

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International

Research reveals key drivers of sharing economy

A whitepaper, based on an investigation undertaken by Mastercard and The Future Agenda, reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it.

8 hours ago

Information overload fuels 'fake news': study

PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.

1 day ago

Facebook to produce own TV series, games

NEW YORK - Facebook is starting production on high-quality television series and gaming shows to be broadcast on its platform, one of the social media giant's executives said on Monday.

1 day ago

Facebook launches plan to combat online extremism

LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.

2 days ago

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

23 Jun 2017

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