While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today
Jessica Tennant 23 May 2017
UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class
Juanita Pienaar 23 May 2017
How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?
Louise Marsland 22 May 2017
The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class
Ipsos 22 May 2017
Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X
Jessica Tennant 19 May 2017
‘Fake news' was a hot topic at the annual Samra conference held last week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news
Leigh Andrews 19 May 2017
Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position
Nielsen 18 May 2017
The research industry was 'the man' over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction
Leigh Andrews 18 May 2017
Elna Pretorius, co-founder of Columinate touched on the topics of memes and how to make marketing research sexy again
Leigh Andrews 18 May 2017
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb
Kantar Millward Brown 16 May 2017
Latest research from PRC's Media View shows that time spent reading is more focused and far less distracted
The call for papers for the 18th Pamro All Africa Media Research conference in Cape Town, has gone out
The International News Media Association (Inma), a global community of market-leading news media companies, has selected the new board members and officers for 2017/18.
The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.
The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.
Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.