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Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries

2 Aug 2017

How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams

By Bronwyn Williams 13 Jul 2017

Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO

By Dave Nemeth 16 May 2017

How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 20 Mar 2017

10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards

Issued by Mobitainment 13 Dec 2016

Making complaints work for your business

No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts

16 Nov 2016

Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor

By Jacques van Wyk 2 Nov 2016

Best practice for direct mail marketing

Know the top best practices for direct mail marketing

By Michael Lundberg 24 Jun 2016

Love in a time of war in the DRC

Pulitzer play on DRC civil war takes to the stage at the Wits Theatre

29 Apr 2016

Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return

By Gareth Mountain 11 Mar 2016

[Biz Takeouts Lineup] 153: IMC Conference Johannesburg with Claire Cobbledick

Tune in to the Biz Takeouts Marketing & Media radio show on 15 October 2015, from 9-10am, as show host Warren Harding chats to Claire Cobbledick

14 Oct 2015

Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email

By Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts

By Prashant Sengar 29 Sep 2015

[Biz Takeouts Podcast] 150: IPRA World Congress 2015

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications

28 Sep 2015

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International

Loeries2017: Building the new creative economy at the speed of thought (masterclass)

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 1 day ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

2 days ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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