When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable
Andrew MacKenzie 20 Mar 2017
Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards
Mobitainment 13 Dec 2016
No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts
More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor
Jacques van Wyk 2 Nov 2016
Pulitzer play on DRC civil war takes to the stage at the Wits Theatre
The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return
Gareth Mountain 11 Mar 2016
Tune in to the Biz Takeouts Marketing & Media radio show on 15 October 2015, from 9-10am, as show host Warren Harding chats to Claire Cobbledick
Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email
Charles Mburugu 29 Sep 2015
With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts
Prashant Sengar 29 Sep 2015
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications
Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web
Mike Laws 25 Sep 2015
Tune in to the Biz Takeouts Marketing & Media radio show on 3 September 2015, from 9-10am, as show host Warren Harding chats to Christian Horsfall
The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.
Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.
The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.
Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.
#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.
Jessica Tennant 3 days ago