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How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 20 Mar 2017

10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards

Issued by Mobitainment 13 Dec 2016

Making complaints work for your business

No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts

16 Nov 2016

Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor

By Jacques van Wyk 2 Nov 2016

Best practice for direct mail marketing

Know the top best practices for direct mail marketing

By Michael Lundberg 24 Jun 2016

Love in a time of war in the DRC

Pulitzer play on DRC civil war takes to the stage at the Wits Theatre

29 Apr 2016

Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return

By Gareth Mountain 11 Mar 2016

[Biz Takeouts Lineup] 153: IMC Conference Johannesburg with Claire Cobbledick

Tune in to the Biz Takeouts Marketing & Media radio show on 15 October 2015, from 9-10am, as show host Warren Harding chats to Claire Cobbledick

14 Oct 2015

Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email

By Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts

By Prashant Sengar 29 Sep 2015

[Biz Takeouts Podcast] 150: IPRA World Congress 2015

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications

28 Sep 2015

The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web

By Mike Laws 25 Sep 2015

[Biz Takeouts Lineup] 147: Creative Director at NATIVE VML on ideas vs execution

Tune in to the Biz Takeouts Marketing & Media radio show on 3 September 2015, from 9-10am, as show host Warren Harding chats to Christian Horsfall

2 Sep 2015

[Biz Takeouts Lineup] 144: Justin Gomes, ECD of FoxP2, on nabbing two Apex awards

Tune in to the Biz Takeouts Marketing & Media radio show, 13 August 2015, from 9-10am, as show host Warren Harding chats to Justin Gomes

12 Aug 2015

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International

Health brands use Instagram to become part of new cultural conversations

The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations

By Marilyn Dutlow Munga 10 hours ago

Thomson Reuters, Oxford Business Group sign distribution agreement

Thomson Reuters and Oxford Business Group (OBG) have signed a distribution agreement, whereby users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies.

16 hours ago

All the SA Pencil winners: D&AD 2017

All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade!

22 hours ago

How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all.

By Leigh Andrews 1 day ago

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

2 days ago

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