Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this
Louise Marsland 31 Aug 2017
Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research
Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards
Alliance Media 7 Feb 2017
Sir Seretse Khama International Airport (SSKIA) in Gaborone re-opens on 18 September and once again Alliance Media has been awarded the exclusive indoor and outdoor media contract
Alliance Media 3 Sep 2015
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa
JCDecaux 27 Aug 2014
To strategically engage the consumer market in Botswana, the Jockey out of home campaign has fifteen Jockey branded taxis travelling on major arterial routes around Botswana as well as a
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Alliance Media Botswana has partnered up with Stepping Stones International (SSI), a registered non-profit organisation in Botswana on the "It's All in the Bag" project. SSI implements an innovative, educational and psychosocial after school support and community outreach programme for orphaned and vulnerable adolescents aged 12 to 18+ and their caregivers.
Alliance Media 2 May 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.
Alliance Media 19 Nov 2012
Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.
Tatenda Chiweshe 31 Oct 2012