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#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this

By Louise Marsland 31 Aug 2017

Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research

27 Jun 2017

Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards

Issued by Alliance Media 7 Feb 2017

Alliance Media partners with Botswana at 50

Botswana celebrates its 50th year of independence this month and Alliance Media, who has been operating in Botswana for 18 years of this period, is joining in the celebrations

Issued by Alliance Media 28 Oct 2016

Alliance Media once again awarded the contract at SSKIA Airport

Sir Seretse Khama International Airport (SSKIA) in Gaborone re-opens on 18 September and once again Alliance Media has been awarded the exclusive indoor and outdoor media contract

Issued by Alliance Media 3 Sep 2015

Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa

Issued by JCDecaux 27 Aug 2014

Jockey targets Gabarone through OOH campaigns

To strategically engage the consumer market in Botswana, the Jockey out of home campaign has fifteen Jockey branded taxis travelling on major arterial routes around Botswana as well as a

30 Jul 2014

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Alliance Media awarded Superbrand status

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.

Issued by Alliance Media 15 May 2013

Alliance Media gives back to the community

Alliance Media Botswana has partnered up with Stepping Stones International (SSI), a registered non-profit organisation in Botswana on the "It's All in the Bag" project. SSI implements an innovative, educational and psychosocial after school support and community outreach programme for orphaned and vulnerable adolescents aged 12 to 18+ and their caregivers.

Issued by Alliance Media 2 May 2013

Alliance Media dominates in Burundi

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.

Issued by Alliance Media 12 Dec 2012

Alliance Media successfully launches airport advertising

After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.

Issued by Alliance Media 19 Nov 2012

Botswana billboard buying season now open

Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.

By Tatenda Chiweshe 31 Oct 2012

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