In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
DigitLab Academy will be launching a one-day SETA-accredited digital brand analysis workshop this July
DigitLab 21 Jun 2017
Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival
Jessica Tennant 21 Jun 2017
Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category
Leigh Andrews 20 Jun 2017
Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')
Bogosi Motshegwa 14 Jun 2017
For professional experts, you are your own brand, and you need to dominate the search results for your name and your area of expertise if you want to succeed
BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office
Jessica Tennant 12 Jun 2017
Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month
Jessica Tennant 7 Jun 2017
Kagiso Rabada may be the Destroyer-in-Chief for the Proteas cricket team (and the number one ranked one-day bowler) but he still has an innocence and naivety about him, which is appealing
Brendan Seery 6 Jun 2017
Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown
Kantar Millward Brown 6 Jun 2017
Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke
Jessica Tennant 6 Jun 2017
LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.
The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.
Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.
The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.
Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.