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Decimal Agency and Toughees make a pair

Decimal Agency recently won the Toughees account, taking over their social media and through-the-line campaigns

Issued by Decimal Agency 23 hours ago

Consumers in South Africa trust content and brands, but for how long?

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online

Issued by Kantar TNS 2 days ago

Semiotics and the shift to 'strategic design': A sign of the times

In an increasingly interconnected and integrated world, the disciplines of strategic planning and brand design are simultaneously shifting and converging in ways that we, as an industry, have never seen before

By Mike dos Santos 13 Oct 2017

Fake news and brand safety addressed at IAB SA's roundtable discussion

Members of the IAB and local publishers recently fleshed out issues facing the publishing industry during a round table discussion, hosted by Marc du Plessis, head of the Publisher Council for IAB SA

12 Oct 2017

#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4

By Leigh Andrews 12 Oct 2017

#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting

By Leigh Andrews 11 Oct 2017

Authentically branded

Designers and brands have to target what's true, so they can get real insight and the ability to grow from a place that is authentic and meaningful

By Jesse Sharkie 11 Oct 2017

How to enhance brand loyalty

Innovative use of packaging and on-pack labelling is a key asset for building unwavering consumer loyalty for brands

Issued by Pyrotec 11 Oct 2017

#EntrepreneurMonth: Next-generation entrepreneurship tips

Serial entrepreneur Linnéa Kempe shares the importance of multitasking, building the right team and putting your brand out there

By Leigh Andrews 9 Oct 2017

Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history

By Jessica Tennant 6 Oct 2017

Hilton commits $50m to Africa Growth Initiative for conversion of 100 hotels

Hilton has committed $50m over the next five years towards the Hilton Africa Growth Initiative. The funds are intended for the conversion of around 100 hotels into Hilton branded properties

6 Oct 2017

#EntrepreneurMonth: The three main mistakes female entrepreneurs make and more

Serial entrepreneur Karina Ochis is a next-generation leader. She shares tips on honing your entrepreneurial skills to build your own empire of successful ventures in the digital era

By Leigh Andrews 5 Oct 2017

NAEB markets Rwandan tea under national tea brand

Rwandan tea will now be marketed under the Rwanda National Tea brand name as one of the ways to strengthen consumer confidence, as well as promote and ensure its competitiveness on the local and global markets

By Peterson Tumwebaze 5 Oct 2017

An Uber bad reputation

The recent ruling by Transport For London (TFL) that Uber be effectively banned in the city represents a very strange time in our world that is hell-bent on innovation and improvement

Issued by Brand Alive 5 Oct 2017

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What the 'Fearless Girl' statue and Harvey Weinstein have in common

In March of this year, State Street Global Advisors unveiled the “Fearless Girl,” a statue of a little girl installed to face Wall Street's famous “Charging Bull” statue. Her defiance was aimed at financial culture's historical exclusion of women in the financial industry, especially in leadership positions.

By Sarah Banet-Weiser 3 hours ago

The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

23 hours ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 1 day ago

Finalists for 2017 Global Awards announced

The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.

1 day ago

ICO to increase audience value

The audience is most important to an influencer; yet often it is difficult for them to develop loyal and engaging audiences and prove their audience's value. Launching its own universal cryptocurrency payment structure specifically for influencers, the IndaHash Coin, hopes to overcome this and offer simplified, seamless deposits on an innovative and secure platform, while granting digital tastemakers access to a leading-edge form of payment.

By Danette Breitenbach 2 days ago

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