The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions
Transportation network company Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria
Jaco Maritz 3 days ago
In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success
Parusha Partab 20 Apr 2017
From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign
While celebrating a landmark 10 years in business, The Marketing Kraal is making plans to enter the next phase with a bang
Primedia Unlimited Malls (PUM) will undergo a year-long rebranding project in response to changing markets, ensuring it still delivers on value through its ability to optimise how brands engage with shoppers.
Another week, another car ad, but the new #CretaLightTheWay campaign by Joe Public for Hyundai is really gaining traction for putting female influencers behind the wheel
Leigh Andrews 11 Apr 2017
Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia
It may not be immediately apparent about why, and indeed whether, leadership matters in brand building. After all, at first glance, it may seem that a successful brand can be built through the technical application of principles of brand building and management
Manusha Pillai 11 Apr 2017
One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression
Mike Jones 10 Apr 2017
The Nelson Mandela Children's Hospital, which opened on 2 December 2016, is the culmination of years of effort by many people. Among them were four students of Vega School
Vega School 7 Apr 2017
The second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's Shared Growth strategy to life on radio
Creatrix 6 Apr 2017
Hitchcock Michalski won the opportunity, in a three-way pitch, to develop a brand-new identity, visual language, collateral and full environmental experience for a new Nigerian bank
In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas.
Jay Smith 3 days ago
BEIJING, China - Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.
Day two of F8 2017, saw chief technology officer Mike Schroepfer, director of connectivity programs, Yael Maguire; director of applied machine learning, Joaquin Quiñonero Candela; chief scientist of Oculus research, Michael Abrash; and VP of engineering and building 8 Regina Dugan present their keynote thoughts.
Clio Awards have selected the jury for the 2017 awards but are still calling for more creative nominations.
Almost a decade ago, the London International Awards (LIAs) collaborated with Faris Yakob, author of Paid attention: Innovative advertising for a digital world, to conceptualise the New category to recognise work that sat outside traditional media definitions.