Iconic oral care brand Aquafresh has partnered up with one of South Africa's most loved, award-winning music duo, Mafikizolo, to celebrate the release of Aquafresh's Extreme Clean Lasting Fresh toothpaste
The saying, “First impressions are everything,” particularly applies to your brand identity that is representing your business
As BTL agency for Klipdrift, 34° created an engagement platform that celebrates friendship in a way only Klipdrift can. Using the unique Klipdrift positioning, gold in every drop, we were able to transform the brand positioning
34° 18 Aug 2017
Expanding into Africa, Vuma Reputation Management has signed memorandums of understanding (MOU) with four African communications agencies
In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people
IGI 15 Aug 2017
Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy
Adam Howatson 11 Aug 2017
When all your employees “fit” with the brand, sharing the same values and following the same code of conduct, everything runs smoothly - so what happens when someone doesn't fit the brand?
Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences
Kantar TNS 8 Aug 2017
Musician, actor and TV personality Nandi Madida is the new face of Lux
Mike Stopforth of Cerebra, often dubbed 'the godfather of social media in SA,' began the Red & Yellow School's Executive Education workshop on social media by explaining what's happened in the realm in the last ten years to help us understand what might happen in the next ten
Leigh Andrews 2 Aug 2017
On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team
In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.
Shae Leigh 28 Jul 2017
The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.
So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.
Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.
Stuart Pallister 1 day ago
The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.
Juanita Pienaar 2 days ago
Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.
Jessica Tennant 17 Aug 2017