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Now's the time for self-regulation: HDI on the ethics of youth marketing

HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing.

21 Apr 2017

15 ways to know it's time to move out and ‘adult'

HDI Youth Marketeers asked their Junior Board of Directors and staff about when they knew it was time to move out. According to them, here are the top 15 triggers that signify that the time has come

Issued by HDI Youth Marketeers 30 Mar 2017

Design Indaba '17: A youth marketer's take-outs

HDI Youth Marketeers sent three members of their creative team to the 2017 Design Indaba (dubbed "the Cirque du Soleil for the intellect") to soak up the creative greatness of the world's most inspired thinkers, creators and inventors

Issued by HDI Youth Marketeers 10 Mar 2017

Will the outcomes of the budget speech affect SA's annual youth spend?

Although youth make up 50% of the population, does the budget speech delivered by Minister Pravin Gordhan on Wednesday, 22 February, consider them as a key contributor to the economy?

Issued by HDI Youth Marketeers 24 Feb 2017

Reach students as they start the new academic year

As students head off to university and college across South Africa, brands need to make sure that they tailor messages that are suited to them

By Khethi Ngwenya 13 Feb 2017

Youth on what not to do this Valentine's Day

HDI Youth Marketeers asked the kids and teens of their Junior Board of Directors about what you should or shouldn't do on Valentine's Day, and they had some interesting advice

Issued by HDI Youth Marketeers 10 Feb 2017

Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics

Issued by African Market Research Association 8 Feb 2017

Voting open for Nickelodeon's 2017 Kids' Choice Awards

Voting has opened for the Nickelodeon 2017 Kids' Choice Awards, a live event where kids' votes count and the biggest stars of the day line up to get slimed

3 Feb 2017

HDI Youth Marketeers' 2017 youth trends

Leading youth market specialists HDI Youth Marketeers have their finger on the dynamic pulse of youth. Check out the five youth trends that they forecast for 2017

By Lara Petersen, Issued by HDI Youth Marketeers 2 Feb 2017

New study reveals students' relationship with money, online, green retailers

According to the Student Brands' ‘Students and Their Money' Poll 2017, transactions in the student space are primarily driven by cash, with 94% of transactions either taking place with cash or debit card

30 Jan 2017

Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”

By Murray Robertson 19 Jan 2017

Webfluential, Student Village partnership opens up opportunities

A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.

19 Jan 2017

#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views

12 Dec 2016

Zinto spreads a message of hope to young inmates on World Aids Day

A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates, in line with World Aids Day

Issued by Zinto Activation Group 2 Dec 2016

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International

Health brands use Instagram to become part of new cultural conversations

The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations

By Marilyn Dutlow Munga 2 days ago

Thomson Reuters, Oxford Business Group sign distribution agreement

Thomson Reuters and Oxford Business Group (OBG) have signed a distribution agreement, whereby users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies.

2 days ago

All the SA Pencil winners: D&AD 2017

All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade!

2 days ago

How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all.

By Leigh Andrews 3 days ago

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

26 Apr 2017

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Other industry news

Automotive