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What the next generation youth wants from a brand

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand

Issued by Zinto Activation Group 21 Jun 2017

Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards

Damelin, a leader in private education in South Africa, walked away as one of the ‘Coolest Colleges' in the country at the Sunday Times Generation Next Awards held on Thursday, 11 May, at Sandton Convention Centre Pavilion

Issued by Damelin 1 Jun 2017

Ask Afrika Kasi Star & Youth Brands Conference pinpoints targeting tips

The Ask Afrika Kasi Star and Youth Brands Conference will share top trends and insights at the Zonki Shebeen venue in Muldersdrift on Thursday, 22 June

31 May 2017

Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study

By Jessica Tennant 16 May 2017

Educating tomorrow's leaders with SchoolMedia

One of the stands at the recent Rand Easter Show gave an easy-to-absorb timeline history of the Castle of Good Hope. Khethi Ngwenya, managing director of SchoolMedia, explains how and why they brought the idea to life

By Leigh Andrews 15 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed

12 May 2017

Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too

By Andy Walker 3 May 2017

Now's the time for self-regulation: HDI on the ethics of youth marketing

HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing.

21 Apr 2017

15 ways to know it's time to move out and ‘adult'

HDI Youth Marketeers asked their Junior Board of Directors and staff about when they knew it was time to move out. According to them, here are the top 15 triggers that signify that the time has come

Issued by HDI Youth Marketeers 30 Mar 2017

Design Indaba '17: A youth marketer's take-outs

HDI Youth Marketeers sent three members of their creative team to the 2017 Design Indaba (dubbed "the Cirque du Soleil for the intellect") to soak up the creative greatness of the world's most inspired thinkers, creators and inventors

Issued by HDI Youth Marketeers 10 Mar 2017

Will the outcomes of the budget speech affect SA's annual youth spend?

Although youth make up 50% of the population, does the budget speech delivered by Minister Pravin Gordhan on Wednesday, 22 February, consider them as a key contributor to the economy?

Issued by HDI Youth Marketeers 24 Feb 2017

Reach students as they start the new academic year

As students head off to university and college across South Africa, brands need to make sure that they tailor messages that are suited to them

By Khethi Ngwenya 13 Feb 2017

Youth on what not to do this Valentine's Day

HDI Youth Marketeers asked the kids and teens of their Junior Board of Directors about what you should or shouldn't do on Valentine's Day, and they had some interesting advice

Issued by HDI Youth Marketeers 10 Feb 2017

Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics

Issued by African Market Research Association 8 Feb 2017

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International

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

2 days ago

Red Bull Music Academy opens for applications for 2018

Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.

3 days ago

One Club Young Guns 15 jury selected

The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.

3 days ago

South African designers showcase their wares in Paris

Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.

3 days ago

Publicis Groupe shifts spend on award shows, other events to AI initiative

#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.

By Jessica Tennant 21 Jun 2017

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