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Capturing the Generation Z opportunity

Marketers who want to ensure the longevity of their brands and win the consumer of the future need to come to grips with what the under-21s - Generation Z - want and value

By Rachel Thompson, Issued by GfK South Africa 11 Oct 2017

Meet our junior board of directors!

With an annual direct spend of over R137bn, it may seem like a no-brainer for brands to prioritise understanding what makes more than 50% of South Africa's population tick

Issued by HDI Youth Marketeers 6 Oct 2017

#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth

By Jessica Tennant 6 Oct 2017

Samsung still best loved brand amongst South African youth

Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories

31 Aug 2017

Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth $10 million

27 Jul 2017

Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

Inspiring and nurturing tomorrow's talent

“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” This quote is taken from Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, and describes, in essence, the Native VML way of recruitment for our various learning programmes

By Samantha Bezuidenhout 3 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August

By Jessica Tennant 30 Jun 2017

What the next generation youth wants from a brand

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand

Issued by Zinto Activation Group 21 Jun 2017

Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards

Damelin, a leader in private education in South Africa, walked away as one of the ‘Coolest Colleges' in the country at the Sunday Times Generation Next Awards held on Thursday, 11 May, at Sandton Convention Centre Pavilion

Issued by Damelin 1 Jun 2017

Ask Afrika Kasi Star & Youth Brands Conference pinpoints targeting tips

The Ask Afrika Kasi Star and Youth Brands Conference will share top trends and insights at the Zonki Shebeen venue in Muldersdrift on Thursday, 22 June

31 May 2017

Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study

By Jessica Tennant 16 May 2017

Educating tomorrow's leaders with SchoolMedia

One of the stands at the recent Rand Easter Show gave an easy-to-absorb timeline history of the Castle of Good Hope. Khethi Ngwenya, managing director of SchoolMedia, explains how and why they brought the idea to life

By Leigh Andrews 15 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed

12 May 2017

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International

Planning the perfect promotional event

Promotional events are an excellent way for businesses to advertise new products and services in a way that attendees will remember. Not only will this make sure that they themselves remember what it is that you are promoting, they are more likely to tell their friends about the event and therefore the product that it is promoting.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

#LoeriesRankings2017 with... TBWA\Raad

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We kick off with the ever-disruptive TBWA\Raad team, based in Dubai in the UAE.

By Leigh Andrews 2 days ago

#BODJHB: Chris Weylandt on the basics of retail

In the afternoon on day two of the Johannesburg version of Business of Design, Chris Weylandt, founder and CEO of Weylandts, the contemporary furniture and décor chain store, explained his tactics to competing or rather leading in the retail game.

By Jessica Tennant 2 days ago

Clio Awards announce “Of the Year” finalists

The top finalists for the “Of-the-Year” awards to be presented at the 2017 Clio Entertainment Awards have been announced.

2 days ago

Winners of One Screen Short Film Festival announced

One Screen Short Film Festival, the premiere short film festival that unites the film and advertising worlds, announced 2017 winners at its annual awards and screening held on Wednesday, 18 October 2017, at the Sunshine Cinema in New York.

2 days ago

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