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Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 1 day ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 2 days ago

Get ready for the AI startup retail CX revolution

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom

By Leigh Andrews 18 May 2017

Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO

By Dave Nemeth 16 May 2017

The spirit of 'can do': A one-size service does not fit all businesses

The service industry should not be about selling the most expensive products or pushing as many ‘up-sell' add-ons as possible upon a hapless client without regard for the actual results the client may be seeking

Issued by AMcomms 12 May 2017

Effective ways South African businesses can understand their customers better

Whether you're a startup owner or a seasoned business professional, it's vital to have a deep insight into the people and the businesses that buy your products or services

By Boris Dzhingarov, Issued by Monetary Library 10 May 2017

A new eye for 4i

Previously 4i Mobile, 4i has unveiled its new approach, brand, and strategy, as a mobile-first, full-service development collaborative

Issued by 4i 9 May 2017

How brands that disguise their origins do damage to their bottom line

Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins. Some even attempt to deliberately associate their brand

By Paurav Shukla 9 May 2017

Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one

4 May 2017

Finally get ROI from customer engagement by designing unforgettable brand experiences

Join South Africa's leading customer experience experts for a thought provoking, interactive, experiential two-day boot camp aimed at designing experiences that make your customers keep on wanting to come back for more

Issued by BrandLove 4 May 2017

Need for native speakers to create multilingual chatbots

As chatbots, cognitive technologies, and natural language understanding (NLU) take centre stage, having a workforce that can write these in the applicable language is essential

4 May 2017

Airline PR disasters and the lessons you can learn

In light of the recent news reports on bad customer service on airlines, Aki Kalliatakis from Leadership LaunchPad shares a number of ariline PR disasters and some lessons you can learn from them

By Aki Kalliatakis 3 May 2017

Skyfii rolls out its SaaS platform to 500 Woolworths' stores

The Australian data analytics and marketing services company Skyfii has signed a Master Services Agreement (MSA) with the Woolworths Group and has already rolled out its ‘IO' Software as a Service (SaaS) platform subscription data analytics services to 126 stores

2 May 2017

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International

International media groups to discuss fighting fake news

The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.

9 hours ago

South Africa wins at Inma Global Media Awards

The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.

9 hours ago

#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.

1 day ago

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards. The regions are Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America. As with the global ‘Of the Year' awards, winners are based on a point system and winners will receive a LIA statue.

1 day ago

Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne

The New York Festivals International Advertising Awards selected ‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria as the 2017 Best of Show Award. Lockheed Martin was ‘Brand of the Year' and BBDO was named ‘Network of the Year'.

1 day ago

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