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A truly sensory Experian experience

As the casualty list of digital disruption grows ever longer, it's time to focus on your specific customers and improve their overall experience of your brand or get left in the dust

By Leigh Andrews 21 Apr 2017

Cementing the Mosaic of customer experience with Experian

A little over a month ago, Experian SA MD Simon Russell kicked off an exclusive media roundtable explaining their new Mosaic tool and the power for local marketers in finally creating a single view of their customers and targeting by interests rather than demographics

By Leigh Andrews 20 Apr 2017

Gumtree turns over a new leaf

From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign

20 Apr 2017

Woolworths tops 2016 Customer Satisfaction Index with most satisfied customers

South African Customer Satisfaction Index puts Woolworths at top

20 Apr 2017

#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency

By Leigh Andrews 19 Apr 2017

Customers still like personal interaction in a digital world

A new study from Verint and Opinium Research reveals that customer experience (CX) is considerably more nuanced than many businesses realise and they should focus on both traditional and digital interactions

17 Apr 2017

Retailers shift away from Africa expansion

Africa is falling off the immediate radar of local retailers after the region posted its slowest growth rate in two decades in 2016, and with the outlook for 2017 looking as unpromising, most companies are changing their focus from expansion to improving customer experience

By Colleen Goko 12 Apr 2017

Using loyalty programmes as a customer centricity aid

Loyalty programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands

By Philip Stander, Issued by Communikay 12 Apr 2017

Today, gatekeepers make the worst brand builders

One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression

By Mike Jones 10 Apr 2017

Strategic marketing can help CEOs increase revenue

If you were to Google “how to increase revenue”, one of the first search results outlines four simple methods: increase number of customers, increase transaction size, increase the frequency of transactions per customer, and, perhaps most obviously, increase price

Issued by Effective Intelligence 7 Apr 2017

Customer experience is not user experience (and why this distinction matters)

User experience (UX) is not customer experience (CX). CX spans everything from the perceptions customers build using a company's web store to customer service, product trials and more. How are the two interlinked and how can good UX improve overall CX?

Issued by Interact RDT 4 Apr 2017

Amazon Web Services introduces Amazon Connect

Amazon Web Services (AWS) has introduced Amazon Connect, a self-service, cloud-based contact centre service

1 Apr 2017

Know thy customer with AMO from Effective Intelligence

With so many tools, platforms and communication channels, modern business executives would be forgiven for feeling a little intimidated when planning their next advertising or marketing campaign

Issued by Effective Intelligence 31 Mar 2017

The hard-learned lessons of personalised marketing

With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality

By John Beaumont and Melanie Bockemuehl 31 Mar 2017

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International

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

4 hours ago

The postcard is never the place

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head.

By Damon Stapleton 5 hours ago

All the winners: Second day of D&AD 2017

The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories!

5 hours ago

LIA announces new competition, Social Influencers, chaired by Phil Ranta

London International Awards (LIA) has announced a new competition to validate the importance of the Social Influencer. Phil Ranta, chief operating officer at Studio71, will chair the inaugural jury for Social Influencers.

7 hours ago

UK advertising passes £21bn in 2016

Following a record Q4 of advertising activity, the UK enjoyed a seventh consecutive year of market growth, as adspend grew 3.7% to reach £21.4bn. The Advertising Association/Warc Expenditure Report, a measure of advertising activity in the UK, has just published the full year figures for 2016.

9 hours ago

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