While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today
Jessica Tennant 2 days ago
The service industry should not be about selling the most expensive products or pushing as many ‘up-sell' add-ons as possible upon a hapless client without regard for the actual results the client may be seeking
AMcomms 12 May 2017
Whether you're a startup owner or a seasoned business professional, it's vital to have a deep insight into the people and the businesses that buy your products or services
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins. Some even attempt to deliberately associate their brand
Paurav Shukla 9 May 2017
Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one
Join South Africa's leading customer experience experts for a thought provoking, interactive, experiential two-day boot camp aimed at designing experiences that make your customers keep on wanting to come back for more
As chatbots, cognitive technologies, and natural language understanding (NLU) take centre stage, having a workforce that can write these in the applicable language is essential
In light of the recent news reports on bad customer service on airlines, Aki Kalliatakis from Leadership LaunchPad shares a number of ariline PR disasters and some lessons you can learn from them
Aki Kalliatakis 3 May 2017
The Australian data analytics and marketing services company Skyfii has signed a Master Services Agreement (MSA) with the Woolworths Group and has already rolled out its ‘IO' Software as a Service (SaaS) platform subscription data analytics services to 126 stores
The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.
The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.
Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.
LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards. The regions are Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America. As with the global ‘Of the Year' awards, winners are based on a point system and winners will receive a LIA statue.
The New York Festivals International Advertising Awards selected ‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria as the 2017 Best of Show Award. Lockheed Martin was ‘Brand of the Year' and BBDO was named ‘Network of the Year'.