Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey
Leigh Andrews 7 Dec 2017
Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research
Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report
#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...
I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)
Brendan Seery 5 Dec 2017
Jochem Wijnands, Dutch founder and CEO of TRVL (it's pronounced as an acronym), explains the need for a 'build it yourself' mindset and putting user experience first when it comes to digital publishing
Leigh Andrews 5 Dec 2017
According to Consulta's latest South African Customer Satisfaction Index (SAcsi) for Cellular Networks, cellular network customers are the least satisfied with MTN and most satisfied with Vodacom
Virgin Active's recent multi-agency pitch process resulted in Techsys Digital being awarded the contract to build and support their next-generation e-learning platform
Techsys Digital 23 Nov 2017
The results of the second edition of the Scopen Agency Scope are in! I caught up with Scopen's global CEO Cesar Vacchiano and Johanna McDowell of IAS on the importance of client-agency relationships, particularly with BEE being a uniquely SA component within the global advertising landscape
Leigh Andrews 22 Nov 2017
On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy
Jessica Tennant 20 Nov 2017
Google SA has announced the launch of the 2017 Connected Consumer Study, conducted by research group Kantar TNS
Scott Cundill writes that the emoji is a powerful tool that can help businesses get paid quicker
Scott Cundill 20 Nov 2017
While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.
New York Festivals' AME Awards has announced its 2018 grand jury. Since 1994, the AME Awards jury has honoured campaigns world-wide that successfully demonstrate ground-breaking solutions to challenging marketing problems that achieve measurable results.
New York Festivals International Advertising Awards has announced the 2018 grand jury, which includes six South African judges.
Recently, the National Bank of Abu Dhabi merged with the First Gulf Bank to create First Abu Dhabi Bank, the largest financial institution in the UAE with assets totalling $186bn. This not only represents a significant achievement for all parties involved, but it could also herald further merger and acquisition activity across the UAE - bringing both significant opportunities as well as challenges to the businesses involved.
Shane Dolan 7 Dec 2017
According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.