A little over a month ago, Experian SA MD Simon Russell kicked off an exclusive media roundtable explaining their new Mosaic tool and the power for local marketers in finally creating a single view of their customers and targeting by interests rather than demographics
Leigh Andrews 20 Apr 2017
From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign
South African Customer Satisfaction Index puts Woolworths at top
A new study from Verint and Opinium Research reveals that customer experience (CX) is considerably more nuanced than many businesses realise and they should focus on both traditional and digital interactions
Africa is falling off the immediate radar of local retailers after the region posted its slowest growth rate in two decades in 2016, and with the outlook for 2017 looking as unpromising, most companies are changing their focus from expansion to improving customer experience
Colleen Goko 12 Apr 2017
Loyalty programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands
Philip Stander, Communikay 12 Apr 2017
One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression
Mike Jones 10 Apr 2017
If you were to Google “how to increase revenue”, one of the first search results outlines four simple methods: increase number of customers, increase transaction size, increase the frequency of transactions per customer, and, perhaps most obviously, increase price
Effective Intelligence 7 Apr 2017
User experience (UX) is not customer experience (CX). CX spans everything from the perceptions customers build using a company's web store to customer service, product trials and more. How are the two interlinked and how can good UX improve overall CX?
Interact RDT 4 Apr 2017
Amazon Web Services (AWS) has introduced Amazon Connect, a self-service, cloud-based contact centre service
With so many tools, platforms and communication channels, modern business executives would be forgiven for feeling a little intimidated when planning their next advertising or marketing campaign
Effective Intelligence 31 Mar 2017
With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality
John Beaumont and Melanie Bockemuehl 31 Mar 2017
FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.
The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories!
London International Awards (LIA) has announced a new competition to validate the importance of the Social Influencer. Phil Ranta, chief operating officer at Studio71, will chair the inaugural jury for Social Influencers.
Following a record Q4 of advertising activity, the UK enjoyed a seventh consecutive year of market growth, as adspend grew 3.7% to reach £21.4bn. The Advertising Association/Warc Expenditure Report, a measure of advertising activity in the UK, has just published the full year figures for 2016.