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2017 marketing strategies for your service-based business

If you want to be among the businesses that survive years from now, you need an excellent marketing strategy. In 2017, that means embracing the digital world and connecting your service-based business with those who need your services most

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday

3 days ago

Some SEO mistakes you need to not make

Search engine optimisation done right can be the push that shoves your business forward into international prosperity; done wrong, and it can be a great big scarlet letter branded right across

Issued by Ripple Digital 20 Jul 2017

Western Cape Government video from FCB Cape Town goes viral

A video created by FCB Cape Town for the Western Cape Government as part of its #ItCanWait campaign has gone viral and is attracting comments and shares from around the world

Issued by FCB Africa 20 Jul 2017

Chat Find app offers freelancers, businesses a mobile shopfront

Mobile commerce app, Chat Find, offers businesses and freelancers a mobile shopfront and the ability to process payment and invoice their customers directly

20 Jul 2017

Running with bulls, creating narratives for brands - Which is scarier?

Hellocomputer senior digital strategist Marthinus van Loggerenberg's main responsibility, as he says, is to "solve problems that create narratives for brand stories across multiple platforms"

Issued by Hellocomputer 18 Jul 2017

The M&C Saatchi Group SA announces two key digital appointments

The M&C Saatchi Group in SA has appointed Dallas du Toit as Creative Partner: Digital. In addition, Ernst van der Merwe has been named Creative Director at digital agency Creative Spark, part of the M&C Saatchi SA Group companies

Issued by M&C Saatchi Abel 18 Jul 2017

The rise of enterprise experience

In today's experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge

By Cleve Gibbon 18 Jul 2017

The potential of VR

Once considered the future - VR is no longer an emerging technology - it's reality!

Issued by Mediatech Africa 17 Jul 2017

Kenya's social media election: attack ads and data mining

A strikingly toxic campaign ad was unleashed online in Kenya just weeks before national elections -- a potentially explosive move in a country where politics and ethnicity are closely aligned

17 Jul 2017

Dentsu Aegis Network signs affiliation agreement with Mojo New Media Limited

LUSAKA, Zambia - Dentsu Aegis Network has strengthened its footprint in Africa with the signing of Mojo New Media Limited (Mojo), a leading advertising agency in Zambia, as its affiliate creative agency in the market

Issued by Dentsu Aegis Network 17 Jul 2017

Yolande Botha directs Shortstraw's latest music video

If you've ever wanted to take your frustrations and anger out on something without being put in the naughty corner, the latest video for this Joburg Indie Rock band is for you

Issued by The Brave Cartel 17 Jul 2017

365 Digital launches programmatic Private Marketplace

South African publisher solutions business 365 Digital has launched its premium programmatic Private Marketplace

Issued by Mark1 14 Jul 2017

Wan-Ifra supports EU in efforts to reform e-privacy directive

Wan-Ifra joins Audience Measurement Coalition to support the European Union's e-privacy regulation reform

14 Jul 2017

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Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

3 days ago

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

3 days ago

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 20 Jul 2017

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

20 Jul 2017

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