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Local AR specialist expanding offering to include custom AI solutions

On the back of a sharp increase in interest in AR from local brands, NMPi Labs has renewed its strategic partnership with industry leading AR Platform Blippar and launched new customisable offerings - all firsts for the South African market

Issued by NMPi Labs 21 hours ago

Lawsuit accuses Google of paying women less than men

SAN FRANCISCO, US: A trio of former Google employees filed a lawsuit accusing the technology giant of paying women less than men for the same work

1 day ago

Pinterest growth quickens with international appeal

SAN FRANCISCO - Pinterest on Thursday announced it has topped 200 million monthly users as growth at the online bulletin board picks up speed, especially outside the United States

15 Sep 2017

Windhoek Beer appoints Techsys Digital as digital partner

After a recent pitch process which saw Windhoek Beer appointing a new lead agency, Techsys Digital were absolutely thrilled to be chosen as their digital partner

Issued by Techsys Digital 15 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity

By Angie White 15 Sep 2017

The importance of creative in today's data-driven marketing industry

The majority of browsers visiting an e-commerce website don't convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey the browser is

Issued by Sprout 14 Sep 2017

Reach 372,900 business-minded people through targeted impressions

Amongst many other target groups, Spark Media's ignition Target has got the ‘business-minded' market covered

Issued by SPARK Media 14 Sep 2017

Going digital - it starts from the top

The internet, the most relied upon entity since oxygen, is a non-stop portal of entertainment and information that never stops, and with the development of social networks, the chaos has only increased

Issued by Firewater Group 14 Sep 2017

#BehindtheSelfie with... Darren Mansour

This #InnovationMonth, we go behind the selfie with technophile Darren Mansour, digital director at So Interactive digital agency

By Leigh Andrews 13 Sep 2017

New Generation Awards announces 2017 finalists

The New Generation Social & Digital Media Awards has announced this year's finalists, with a record number of entries received this year

13 Sep 2017

Sprout's growth calls for a digital operations director

With more than 15 years' experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month

Issued by Sprout 12 Sep 2017

Here's how CPL needs to change

Brands are being pinched between the scrawny forefinger of recession and the oppressive thumb of an interminable political kleptocracy

Issued by ACME Digital 12 Sep 2017

State of digital media in South Africa

Experts describe digital marketing as an extension beyond internet marketing which includes channels that do not require the use of the internet. A new era of media consumption has already begun

By Sam Gqomo 12 Sep 2017

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International

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.

20 hours ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 1 day ago

SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of New York City, South African Tourism's US office is taking an innovative approach to grow the SA's arts, culture, and heritage offering by encouraging New Yorkers and visitors to the city to travel to South Africa.

1 day ago

New York Festivals ready for AME entries

The deadline to enter the 2018 New York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is 30 November 2017.

1 day ago

Cannes to launch Sustainable Development Goals Lion at 2018 Festival

Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs), which were unanimously adopted by world leaders at the United Nations (UN) in 2015, and encourage the creative industries to celebrate and support sustainability around the world.

1 day ago

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