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What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 Jul 2017

Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done

By Sthembile Shabangu 22 Jun 2017

New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Addressing lack of access to seeds for smallholder farmers

Some of the key issues affecting smallholder farmers' access to good quality seeds include limited knowledge, lack of access to information, high costs of seeds and a lack of seed laws

6 Dec 2016

New Avis country manager for Mozambique

Avis Southern Africa has announced its appointment of Luis de Sousa as country manager for Mozambique

11 Oct 2016

Mystery 'Cyclone' invader a growing headache for Zimbabwe

Climate shifts are bringing challenges for farmers around the world in the form of new or more virulent crop pests and diseases

By Andrew Mambondiyani 6 Oct 2016

4th Addis Agrofood Exhibition in Ethiopia

The fourth International Addis Agrofood Agriculture, Agricultural Machinery, Food, Food Technologies and Packaging Exhibition is one of the fastest growing agro-food events

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management

23 Sep 2016

Weather forecast for southern Africa predicts good rainfall this season

The forecast for the 2016/17 cropping season

By Admire Ndhlovu 13 Sep 2016

Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries

By Johan Hanekom 1 Aug 2016

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