A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls
Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this
Louise Marsland 31 Aug 2017
Alliance Media Mozambique has concluded the purchase of Imagination Outdoor, previously owned by MOP Portugal
Alliance Media 6 Sep 2016
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa
JCDecaux 27 Aug 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
Audio Branding comes to Africa Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
PocketMedia Solutions, having already produced four runs of the eight-panel Z-Card, Maputo City Guide, has rolled out another pocket-sized guide ahead of the festive season, to ensure that tourists can find their way around the city with ease
Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.
The German Development Cooperation, in conjunction with the National Aids Council and other sponsors, have selected PocketMedia Solutions's pocket-sized Z-Card as a Maputo City Guide to be distributed at the 10th All Africa Games which takes place in Maputo, Mozambique from 3 - 18 September 2011.
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.