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What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 Jul 2017

Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done

By Sthembile Shabangu 22 Jun 2017

New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Hilton continues Moroccan expansion with first hotel in Casablanca

Hilton Garden Inn Casablanca Sidi Maarouf in Morocco to begin construction in 2018…

17 Jan 2017

African nations have the will to adapt agriculture to climate change

This story of failed harvest, hunger and hopelessness as temperatures rise is common across the continent. In fact, it is estimated that 65 percent of Africa's population is affected by climate change

By Elwyn Grainger-Jones 16 Nov 2016

So what's the big fuss about no-till agriculture?

A tenet of conventional agriculture has been to till the fields in preparation for planting, but this is changing

By Melissa Britz 14 Nov 2016

Challenges remain for Morocco's agribusiness despite positive developments

Agriculture has long been both the strength and weakness of Morocco's economy - a strength in that it has been a driver of growth, a weakness because of its high volatility

28 Sep 2016

4th Addis Agrofood Exhibition in Ethiopia

The fourth International Addis Agrofood Agriculture, Agricultural Machinery, Food, Food Technologies and Packaging Exhibition is one of the fastest growing agro-food events

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management

23 Sep 2016

Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries

By Johan Hanekom 1 Aug 2016

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