Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this
Louise Marsland 31 Aug 2017
Lesotho celebrated its 50th year of independence on 4 October and Alliance Media, who has business investments in the country, is helping Lesotho celebrate
Alliance Media 27 Oct 2016
Since the majority of people in Lesotho still do not have access to the internet, Continental Outdoor Media and Vodacom collaborated to promote internet usage with four supersized billboards.