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GLOBAL

Could Google become the dominant force in hospitality?

Will Google come to dominate the industry, leaving online travel agencies and others in its wake?

By Stuart Pallister 2 days ago

GLOBAL

Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers

By Bryen Farrell Pittner 7 Aug 2017

GLOBAL

Star-studded new British Airways safety video adds comic relief

In a new and entertaining pre-flight safety video, British Airways spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief

19 Jul 2017

GLOBAL

First shortlist out for Clio Awards

The first shortlists for the Clio Awards have been announced

1 day ago

GLOBAL

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications

16 Aug 2017

GLOBAL

Red Dot Award: Communication Design selects 67 winners

Agencies, designers and companies from 50 countries entered their works in the Red Dot Award: Communication Design 2017

11 Aug 2017

GLOBAL

Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes

By Pranjali Singh 10 Aug 2017

GLOBAL

Global Awards adds Pharma (Rx), Health & Wellness executive juries

Global Awards announces two specialised executive juries added to their lineup including, Pharma (Rx) and Health & Wellness

7 Aug 2017

GLOBAL

Digital and technology no longer just a marketing channel

Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution

By Bradley Elliott 3 Aug 2017

GLOBAL

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Best financial ad agencies can enter Midas Awards now

The Midas Awards for the World's Best Financial Advertising are now open for entries and this year there is an executive jury to select the best financial advertising and marketing on a global scale

3 Aug 2017

GLOBAL

VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry

By Bianca Quinn-Diavastos 31 Jul 2017

GLOBAL

Boomerang pet survey highlights role of pets within families

A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen

20 Jul 2017

GLOBAL

Consumers will abandon brands that don't provide a flawless customer experience

A new CMO Council study reveals that consumers are willing to abandon brands or buy elsewhere if points of customer interaction frustrate or fail to meet their needs

18 Jul 2017

GLOBAL

Warc Media Awards selects Effective Use of Tech jury

The jury for the ‘Effective Use of Tech' category for the Warc Media Awards has been announced

14 Jul 2017

GLOBAL

Wan-Ifra supports EU in efforts to reform e-privacy directive

Wan-Ifra joins Audience Measurement Coalition to support the European Union's e-privacy regulation reform

14 Jul 2017

GLOBAL

New research indicates CMOs struggle to localise creative strategies

CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences

11 Jul 2017

GLOBAL

London International Awards introduce Regional of the Year Awards in MEA

LIA has introduced Regional of the Year Awards to honour the best in each region, which will be an incentive for top companies in South Africa

11 Jul 2017

GLOBAL

Report highlights impact of planning discipline on marketing

Warc releases report based on the results of a global survey of senior strategists highlighting the impact planning discipline is having on the ever-changing marketing landscape

11 Jul 2017

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